You may be asking why certain businesses and professionals prefer to have websites or blogs with nofollow links, which are advantageous to both linkers and connected parties, now that you know the distinctions between nofollow and dofollow connections.
So here’s what happens: just as excellent links going to your site improve it, poor links may lower your Google authority.
After all, just as the algorithm may infer that “if many excellent sites link to this person, he must also be good,” it can also reason that “if so many terrible sites point to this guy, he must also be poor — and his SERP placement must drop.”
As a result, excellent websites almost always contain nofollow links.
What factors should I consider while deciding between a nofollow and a dofollow link strategy?
Now learn what factors you should consider when placing dofollow and nofollow links on your website or blog.
The first step is to choose which sites you wish to reference in your article and which may also serve as a dofollow backlink.
Make sure they’re relevant to your article and aren’t simply there for the sake of the link. If you don’t, search engines may flag your message as spam.
Do not underestimate the algorithm; with each update, Google prioritizes content created for users rather than search engines.
If the information isn’t that important but you still need a link, nofollow is a better option. Also, make sure that none of your ad links, affiliate connections, or related links are dofollow.
To do this, add the nofollow tag to any URLs you don’t want to be followed back. This is important when quoting links from rivals, not just in terms of specialty but also in terms of keywords.