What is On-Page SEO, and how does it work?

Consider some of the most fundamental SEO strategies: Including keywords in the title and content of your page; The meta description should be optimized to stand out on search engine results pages (SERPs); Using HTML and alternative tags


It refers to all of the steps done inside your website to enhance its search ranking by making it easier for search engine bots to understand the page and giving end-users a preview of what they’ll see if they click through from the SERP. It also considers the overall quality of the material, the performance of the page, and the organization of the information.


It’s critical to keep in mind that “content is king” while approaching this. You may perform all the keyword, description, and internal linking optimization you want, but no one will visit your site if the on-page content is bad.


Keyword optimization is still a cornerstone of SEO today, even if keywords are less essential than they were a few years ago. However, the emphasis has moved to more long-tail terms, which better reflect today’s internet users’ search habits. Consider your target audience and the keywords they’re looking for, and then build and optimize your website content around them.

Mata Description

A meta description is a brief summary that displays under the URL on a search engine results page and beneath the headline in a social media post. It not only explains the content on that page, but it’s also designed to make your website stand out in the SERP results. To guarantee that your full description appears in search results, keep it within 155 characters.

Title Tag

The title tag is one of the most significant on-page SEO elements after your actual on-page content. It refers to the title of a web page, or the primary heading you see in the SERP. Keep it to 65 characters or fewer (select your words carefully!) for this title.

Alternate Text

Because search engines can’t see pictures, alt text refers to the term or phrase that may be ascribed to a photo file to assist guarantee it gets indexed and so search engines understand what it is (they only see text). If you use a graphic in your blog that outlines injection molding techniques, for example, you may save the alt text for that picture as “automotive-injection-molding-tips,” and that graphic will begin to rank for that term in the image results.


Secure Sockets Layer (SSL) security technology is essential for enhancing your security, trustworthiness, and visibility. By activating SSL, you enhance the chance that a third party will not stand between your web server and the web server of your visitors, ensuring that information submitted on the site is secure. Similarly, Google favors SSL-enabled sites, making it important for increased exposure.

Structure of a URL

A well-organized URL structure is essential for today’s marketers in addition to the reasons mentioned above since it enables search engines to quickly crawl from page to page on your website and makes navigating easier for users. Easy-to-understand URLs are more likely to generate hits and help search engines scan your site, so include terms that represent the pages they lead to. In addition, URLs should be brief and include just your main keyword for that page, with no unnecessary terms.

This is where pillar pages have lately come into play for marketers, with specific website pages devoted to popular subjects your prospects are looking for, as well as links to all connected sites back to that pillar. Let’s suppose you want to produce pillar pages for injection molding applications in the automotive, medical, and consumer markets. You may adapt your content and URL strategy to those pillars, connect all relevant material back to the main pillar page, and assist you improve your searchability on those subjects after you’ve discovered your pillars.

Internal Referencing

Internally connecting similar pages on your website is another essential aspect of on-page SEO when it comes to linking. Linking to relevant pages on your site makes it simpler for search engines to crawl everything and keeps users interested for longer.

Navigation by Breadcrumb

Breadcrumbs are navigational tools that tell users where they are on your website and also assist Google comprehend its structure. A breadcrumb is a tiny text trail that appears at the top of a page and shows where the user is on the page, with each step being clickable. Breadcrumbs show in Google search results, providing visitors with a quick summary of where a page on your site is situated.

The three kinds of breadcrumbs are:

Hierarchy-based — displays the number of steps required to return to the Home Page.
Home > Blog > Industry > Post Title History-Based — sorted by what a visitor has done on the site
Home > Previous Page’s Name > Previous Page’s Name > Current Page’s Name
Attribute-Based – the most popular on e-commerce sites; displays product characteristics.
Page Performance: Home > Product Area > Style > Material > Size

While other on-page SEO criteria focus on content quality and structure, your website’s (and its pages’) performance is also a ranking consideration. Users get irritated, quit, and the bounce rate increases when pages take a long time to load or don’t display correctly on mobile.

Because search engines examine image file sizes on sites, decrease redirects, enhance mobile responsiveness, and reduce the amount of CSS/Javascript, it’s critical for marketers to consider image file sizes on their pages, reduce redirects, and limit the amount of CSS/Javascript.

Mobile Compatibility

Everyone has a smartphone, and it seems that the quest for information is never-ending. Yes, mobile has transformed the world, and having a mobile-friendly website is an important aspect of having an online presence.

There are two major reasons to ensure that mobile users have a positive experience on your site:

Visitors to non-mobile-friendly sites are forced to pinch or zoom to view information, which is inconvenient and may lead them to leave your site.
Because the mobile version of website pages is now used by Google for SEO Schema Markup,

Google uses Schema markup to gather data for SERP snippets. There are many types of Schema Markup, some of which are more relevant to a certain target persona than others:

Search Results for Business Events FAQ Page News Articles
Job Postings for Business Functions
Web Essentials for Local Businesses

Google’s Core Web Vitals, which debuted in the spring of 2020, aids in determining a website’s page performance as well as user experience. It aids in quantifying a site’s experience and identifying areas for improvement.

Each Core Web Vitals represents a distinct aspect of the user experience and reflects a visitor’s actual experience. The current set of features addresses three elements of the user experience: loading, interaction, and visual stability.

Page Experience Indicator

Although it is not yet live, you should prepare for it. The good news is that your page experience signal should already be in excellent condition if you’re already performing the things mentioned above.

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