Track Your Success: How to Integrate Google Analytics with Your Shopify Store

ByJill Selling on Shopify

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Integrating Google Analytics with your Shopify store can provide you with a wealth of valuable data, including site traffic, customer behavior, and sales metrics.

This article will provide a step-by-step guide to integrating Google Analytics with your Shopify store, including setting up an account, adding tracking code to your site, and using analytics to track your success.

We will cover topics like:

How To Add Google Analytics To Shopify

To add Google Analytics to Shopify, follow these steps:

  1. Log in to your Google Analytics account and create a new property for your Shopify store.
  2. Get the tracking code from Google Analytics and copy it.
  3. Log in to your Shopify store and go to the “Online Store” section.
  4. Click on “Preferences.”
  5. Scroll down to the “Google Analytics” section and paste the tracking code into the “Google Analytics Account” field.
  6. Save the changes and Google Analytics tracking will be added to your Shopify store.

If you’re using a Shopify Plus account, you can add Google Analytics through the Shopify Admin instead of the theme customizer.

Why Don’t Shopify And Google Analytics Match

Shopify has integrated analytics, while Google Analytics is 3rd party app to track metrics.

Visitors might be using tools like Adblockers in their browsers which prevents sending data to Google Analytics.

Details of how each platform records and counts visitors is proprietary information, so can’t be analyzed or compared. In practice, no two systems would track numbers identically, so you don’t need to worry about it.

When I Put In My Google Analytics Code It Says Not Valid For Shopify

If you receive an error message saying that your Google Analytics code is not valid for Shopify, it could be because you’re using an incorrect tracking code. Shopify requires a specific tracking code format, and using the wrong code will result in an error.

Here’s what you should do:

  1. Log in to your Google Analytics account and create a new property for your Shopify store.
  2. Click on “Admin” in the bottom left corner.
  3. Select the property you want to use and click “Tracking Info.”
  4. Click “Tracking Code” and copy the entire code provided.
  5. Log in to your Shopify store and go to the “Online Store” section.
  6. Click on “Preferences.”
  7. Scroll down to the “Google Analytics” section and paste the tracking code into the “Google Analytics Account” field.
  8. Save the changes and Google Analytics tracking will be added to your Shopify store.

Is Shopify Analytics Accurate

Shopify Analytics provides valuable insights into the performance of your store, but the accuracy of the data can depend on several factors.

  1. Shopify Analytics collects data from the checkout process, which means that some data may be missing if customers abandon their carts before checkout.
  2. If you are using third-party apps, they may not integrate correctly with Shopify Analytics and cause discrepancies in the data.
  3. Shopify Analytics processes data in real-time, but there may be a delay in the data appearing in your reports.
  4. Shopify Analytics may use data sampling for large amounts of traffic, which can cause the data to be less accurate.

Overall, Shopify Analytics provides a good overall picture of your store’s performance, but it’s important to keep in mind that the data may not be 100% accurate.

If you need data for your entire store scope – consider integrating Google Analytics into your Shopify store.

Does Shopify Use Google Analytics

Shopify does not use Google Analytics by default. However, Shopify provides its own analytics platform called “Shopify Analytics” that provides basic insights into the performance of your store, such as sales and traffic.

If you want more advanced analytics, you can integrate Google Analytics with your Shopify store. This will give you access to a wider range of analytics features, including real-time data, custom tracking, and advanced reporting.

To integrate Google Analytics with your Shopify store, you will need to add the Google Analytics tracking code to your Shopify store, following the steps outlined in my previous answer. After the tracking code has been added, you will be able to access your Google Analytics reports from the Google Analytics website.

Does Shopify Support Google Analytics 4

Yes, Shopify supports Google Analytics 4 (GA4). To use GA4 with Shopify, you will need to create a new GA4 property and add the tracking code to your Shopify store, following the steps outlined in my previous answer.

Please note that the tracking code for GA4 is different from the Universal Analytics code, and you will need to use the correct code for your GA4 property. Once the tracking code has been added, you will be able to view your GA4 reports in the Google Analytics website.

It’s worth mentioning that while GA4 offers new features and improvements, it’s important to consider the implications of switching from Universal Analytics to GA4, as it may affect your current tracking setup and require additional configuration. Make sure to review the GA4 documentation and plan your migration accordingly.

Can You Use Google Analytics With Shopify

Yes, you can use Google Analytics with Shopify. Google Analytics is a powerful analytics platform that provides insights into the performance of your website and can be used to track various metrics, such as traffic, conversions, and sales.

To use Google Analytics with Shopify, you need to add the Google Analytics tracking code to your Shopify store. Here are the steps to do this:

  1. Log in to your Google Analytics account and create a new property for your Shopify store.
  2. Click on “Admin” in the bottom left corner.
  3. Select the property you want to use and click “Tracking Info.”
  4. Click “Tracking Code” and copy the entire code provided.
  5. Log in to your Shopify store and go to the “Online Store” section.
  6. Click on “Preferences.”
  7. Scroll down to the “Google Analytics” section and paste the tracking code into the “Google Analytics Account” field.
  8. Save the changes and Google Analytics tracking will be added to your Shopify store.

Once the tracking code has been added, you will be able to view your Google Analytics reports from the Google Analytics website.

Do I Need Google Analytics For Shopify

Whether or not you need Google Analytics for your Shopify store depends on your specific business goals and the level of analytics you need.

Shopify provides its own analytics platform called “Shopify Analytics” that provides basic insights into the performance of your store, such as sales and traffic. This is a good starting point for many store owners who need a basic understanding of how their store is performing.

However, if you want more advanced analytics, such as detailed customer behavior tracking, conversion rate optimization, and custom reporting, you may want to consider using Google Analytics in addition to Shopify Analytics. Google Analytics provides a wide range of analytics features that can help you better understand your customers and make informed business decisions.

Ultimately, whether or not you need Google Analytics for your Shopify store depends on your specific business needs and goals. If you’re unsure, you can start with Shopify Analytics and consider adding Google Analytics as your business grows and evolves.

Conclusion

As an online business owner, understanding your website’s performance is crucial to your success. By connecting Google Analytics and Shopify Analytics, you gain insights into the behaviors and preferences of your customers. With this information, you can tailor your marketing strategy to effectively reach and engage your target audience.

Tracking metrics is important if you do marketing or SEO. If you don’t, but want to learn there are few good articles in our blog like ultimate guide to improve Shopify SEO.

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Jill is the founder of Selling Online Simplified. She is a 7 figure ecommerce business owner and consultant to product based businesses. She has owned, operated and sold ecommerce sites and blogs online for the past 12 years. She is also a wife, mom of 3 kids & 1 dog.

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