When I first started my business, I didn’t know the first thing about writing emails to my clients and subscribers.
I’d get excited about a product I wanted to share, but when it came time to write the email copy, I’d freeze. “What if they don’t like it?”, “Is it too pushy?”, “Do they even care what I have to say?” – These thoughts haunted me.
I’ll never forget the first time I crafted a killer email copy. It felt like I had unlocked a secret formula to engage my subscribers and make them genuinely interested in what I had to say.
And let me tell you, once you’ve experienced that kind of response, you’ll never go back to dull email copy again.
So, in this post, ill share some amazing tips and tricks to write irresistible email copy that keeps your audience engaged .
Why Is Email Copy So Important?
Why should you be investing in writing irresistible email copy? I mean, we all receive tons of promotional emails every day, right?
Just imagine if you could turn your email into the one that your subscribers actually look forward to reading!
As content creators, our main goal is to captivate and engage our audience. And email marketing is one of the most powerful tools for doing just that. According to various studies, email marketing has an average ROI of 4,300%.
I know, it’s mind-blowing!
You see, no matter how amazing the product you’re promoting might be if your email copy doesn’t speak to your readers and keep them engaged, they’ll never buy from you.
By mastering the art of writing captivating emails, you can genuinely connect with your audience and build trust.
So, let’s make sure your email copy is truly irresistible.
1. Make It Personal
First things first: Make your email copy sound like it’s coming from an actual person, not a faceless corporation. Instead of starting with a bland “Dear customer,” use your subscriber’s first name. Why not make it even friendlier, like “Hey, [first name]!”
What about your own email signature?
Ditch the cold, impersonal corporate titles, and sign off with your name or your team’s name.
Establishing this personal connection will make your subscribers feel valued and more likely to engage with your content.
Remember that time you got an email that started with “Dear Valued Customer”? How valued did it make you feel?
Yup, thought so!
Personalization is key to establishing trust and rapport with your readers, so make sure you’re using their names.
Using an email service provider like ConvertKit, lets you easily customize emails for each subscriber with their names and personalized details.
2. Write a Compelling Subject Line
Your email subject line is the gatekeeper to your email content. If it’s not enticing, your email won’t get opened. Period.
So, how do you create a subject line that grabs attention? Well, I’ve got a few tips:
- Use numbers: Numbers are eye-catching and make your subject line easier to read. For example, “5 tips for better email copy” is more digestible than “tips for better email copy.”
- Create a sense of urgency: Encourage your subscribers to open your email now by indicating a limited-time offer or promoting a sense of scarcity. You can also use terms like “last chance” or “only 24 hours left.”
- Ask a question—Questions pique curiosity and can provoke a reader to click and learn more, e.g., “Struggling with email copy?”
3. Write with Your Reader in Mind
Imagine your email recipient as a specific person.
Picture them as a friend when composing your email.
Address their needs, desires, challenges, and interests in a tone that’s genuine, empathetic, and engaging.
It’s essential to know exactly what your audience wants and speak to those needs directly.
4. Keep It Simple and Clear
Avoid overwhelming your readers with large blocks of text. Break up your content with headings, bullet points, and numbered lists to make it easy to scan and digest.
Additionally, write in short, uncomplicated sentences. Use plain language rather than jargon that might confuse your audience.
Simplicity is key to keeping your readers engaged and ensuring your message is clear and easily understood.
5.Use Storytelling Techniques
People love stories they’re engaging, relatable, and memorable.
Incorporate storytelling into your email copy.
Share a brief story that illustrates a problem your subscriber might face and then show how your product or service provides the solution.
This approach not only captures attention but also helps your audience see the real-world value of what you’re offering.
6.Focus on Benefits, Not Features
Your subscribers are more interested in how your product or service can improve their lives than in its specifications. Instead of listing features, highlight the benefits.
For example, rather than saying “Our app has 10MB storage,” say “Store thousands of photos and memories without worrying about space!”
Make It About Them, Not You
Here’s a little secret, people love to read about themselves.
So make sure your email copy focuses on your reader’s needs, wants, and feelings. Show enthusiasm while promoting the products, and convey how the products will help them, not just you. Instead of saying, “I love this product because…”, try “You’ll love this because it will help you…”. This subtle change can make a world of difference in getting your readers to take action
7.Create a Strong Call-to-Action (CTA)
Your CTA is where you turn readers into action-takers. It should be clear, concise, and compelling. Use action-oriented language and create a sense of urgency or exclusivity. For instance, “Grab your spot now!” or “Exclusive offer for our subscribers only!”
8.Be Consistent in Your Tone and Style
Your email’s tone and style should align with your brand and resonate with your audience. Whether it’s professional, friendly, quirky, or serious, consistency helps build brand recognition and trust among your subscribers.
9.Add Visual Elements
While text is important, visuals can enhance your message and make your email more engaging.
Use relevant images, gifs, or videos that complement your copy.
But remember, the visuals should support your message, not distract from it.
10. Test and Refine Your Email Copy
Finally, always test different elements of your email copy.
This could include A/B testing different subject lines, CTAs, or even the overall layout of your email.
Use the feedback and data from these tests to refine your approach continuously.
Remember, writing irresistible email copy is about connecting with your audience in a meaningful way.
It’s about understanding their needs and delivering value in every message.
With these tips and tricks, you will crafting email content that not only gets read but also drives action and builds lasting relationships with your subscribers.