How to write a blog post that converts

I’ve been writing for a while now and have learned a thing or two about crafting blog posts that not only engage my readers but also convert.

Yup, I’m talking about turning my dear readers into devoted customers or loyal subscribers.

I wanna share my experiences with you so that you can make the most out of your blog content.

So, without further ado, let’s dive right in, shall we?

First things first: Research

Before we get all wrapped up in the fun of writing, there’s an absolute essential step to take: research. I know, it doesn’t sound like the most thrilling part, but trust me, conducting quality research is the only way to ensure you’re putting out valuable content.

The deeper you get into your topic, the more exciting it becomes (heck, I’ve fallen into some pretty awesome research rabbit holes!).

Here’s how you can go about conducting that in-depth and thorough research:

  1. Start with Google – Don’t underestimate the power of our all-knowing, algorithm-driven friend. Type in your topic, and Google will present you with a wealth of information. Look for reputable sources and popular blogs to get a well-rounded overview.
  2. Visit authoritative websites – Go to industry-specific websites and read through their content. These experts have a wealth of knowledge to share, and you can often use them to validate your arguments or claims.
  3. Check out online forums and social media – This is where you’ll get real-life perspectives from various people. Reading through discussions and posts in places like Reddit or Facebook groups can provide you with unique insights that you won’t find anywhere else.

It’s time to outline!

Now that you’ve got a solid grasp on your subject, it’s time to make an outline that comprises all the crucial points you wish to cover. This will ensure that your blog post flows smoothly & doesn’t skip any essential info.

Here’s my method for creating an effective outline:

  1. Begin with your main message – What’s the one thing you want your readers to take away from your blog post? Establish that first, and it’ll guide the rest of your outline.
  2. List down section headings and subheadings – Break down your topic into smaller sections to make it more manageable. This is also the part where you can include your target keywords!
  3. Fill in the blanks – Note down the essential points under each heading and subheading. Think of these as the talking points or “nuggets” that you’ll expand upon in your blog post.

Let’s get writing, shall we?

Alright, with your research done and outline in hand, it’s finally time to convert all that knowledge into a captivating and engaging blog post. Here are some of my best tips for writing a blog post that appeals to readers, stays true to your voice, and converts!

Keep it conversational

When I write, I like to think I’m having a chat with my readers (like I am with you right now).

By using a conversational tone, we can break down complex ideas into simple, easy-to-digest thoughts. It also lends a friendly, relatable, accessible atmosphere to the blog, making you more relatable as a writer. Right?

Wouldn’t you rather read something from someone who feels like a friend?

Okay, let’s talk turkey!

If you’re mentioning products that you’re an affiliate for, be upfront about it.

Trust me, your readers will respect you more for it.

You’ll find this honesty actually boosts the click-through rates on those links!

So don’t just throw the links in there; explain why you’re recommending these particular products.

Sell it so well they can’t help but click!

Use SEO, But Don’t Go Overboard

SEO is crucial—no doubt about that.

But let’s not forget, we’re writing for humans first, search engines second.

While you should naturally include your target keywords, LSI keywords, and even some of those juicy long-tail keywords, don’t make it awkward. The moment your writing starts to feel like it’s just there for the SEO, you’ve lost the plot.

So keep it natural, okay?

Include Personal Stories

You remember that time when I spent days researching the best types of ergonomic chairs and ended up buying one that changed my life? Let me tell you, this chair was a game-changer.

Use stories like these to show how the products you’re promoting have genuinely helped you. It lends credibility and creates a strong emotional connection with your readers.

Use Bullet Points and Subheadings

Ah, the blessed bullet point—our best friend in the readability department.

  • Bullet points make your content scannable.
  • They help you break down complex information.
  • They give your readers’ eyes a break.

Who doesn’t love a well-placed bullet point? And let’s not forget the role of clear subheadings. They’re like mini headlines that keep your readers engaged and let them know what each section is about.

You know what questions people are asking—heck, you’ve probably asked them yourself.

So why not answer them in your blog post? “How do I find the best ergonomic chair?” “What’s the deal with organic mattresses?” “How can a fitness tracker improve my daily life?” Answer these burning questions, and you’re golden.

Sprinkle in Some Rhetorical Questions Remember how we talked about conversational tone?

Well, rhetorical questions are another fabulous tool to engage your readers.

Can you believe how easy it is to add rhetorical questions into your writing?

Show How Each Affiliate Product Will Improve Skills Don’t just say, “This product is amazing!” Tell your readers HOW it’s amazing.

Will it save them time? Make them money? Boost their skills?

The more specific you can get about the benefits, the more likely your readers are to click that affiliate link.

Craft a Compelling Headline

Let’s be honest, we all judge books by their covers, don’t we?

And in the world of blogging, your headline is the cover. A catchy, intriguing headline can make the difference between a click and a pass. So, make it count!

Think of the juiciest, most enticing way to summarize your post. And, remember, it’s not clickbait if you deliver on your promises. 😉

Start with a Bang

You’ve got them to click, yay! Now the real challenge begins. You need to hook your reader in the first few lines. Share an anecdote, ask a question, or present a surprising fact. Make them think, “Wow, I need to read more!” Remember the time you couldn’t put down a book because the first page was so riveting? That’s the feeling you’re aiming for!

Provide Immense Value

This is where the rubber meets the road. You’re not just writing to entertain; you’re writing to solve a problem. Pack your post with actionable, practical tips that your reader can implement right away. Show them the path to success, and they’ll love you for it! 💖

Make It Skimmable

Let’s face it; we’re all busy folks. When we stumble upon a giant wall of text, our brains go, “Nope!” Break your content into bite-sized chunks. Use subheadings, bullet points, and short paragraphs. Trust me, your readers will thank you!

Include a Call to Action (CTA)

So, your reader loved your post. They’re feeling inspired, motivated, ready to take on the world! What next? This is where your CTA comes in. Do you want them to sign up for your newsletter? Share your post? Buy your product? Tell them clearly, and they’ll be more likely to do it! After all, who can resist a good offer?

Edit, Edit, Edit

I can’t stress this enough – always edit your work! A well-polished post not only looks professional but also shows your readers that you care about providing the best content. So, once you’re done writing, take a break, come back with fresh eyes, and start trimming the fat. You’ll be surprised at how much you can improve your post with a little editing.

Test and Learn

Finally, remember that writing is a journey, not a destination. You won’t get it perfect on the first try, and that’s okay! Test different approaches, learn from your successes and failures, and keep improving. Your readers will appreciate your growth,

and they’ll be more likely to stick around for the long haul. 💪

Use Powerful Imagery

Ever heard the saying, “A picture is worth a thousand words?” Well, in blogging, it’s absolutely true! Compelling visuals can enhance your message, break up text, and draw your reader’s attention. Plus, they make your post look pretty snazzy too! So, whether it’s relevant images, infographics, or charts, sprinkle your post with a good dose of visual content.

10. Engage with Your Readers

Ever been to a party where the host just wouldn’t stop talking about themselves? Boring, right? Don’t let your blog be that kind of party! Encourage your readers to comment, ask questions, or share their thoughts. And when they do, engage with them. Make them feel seen and heard. You’re not just building a blog here; you’re building a community.


12. Tell a Story

Here’s a secret: we’re all suckers for a good story. Stories make your post more engaging, relatable, and memorable. So, whether it’s a personal anecdote or a customer success story, weave it into your post. As a bonus, stories also help your readers see the real-life application of your advice, making it even more valuable.

13. End with a Bang

You’ve held your reader’s hand, walked them through your post, and now it’s time to bid adieu. But wait! Just like the intro, your conclusion matters too. Summarize your key points, inspire your readers, and reinforce your CTA. Make them feel like they’ve gained something valuable from your post, and they’ll be more likely to come back for more.

Remember the time you finished a great book and just sat there, soaking in the feeling? That’s the impact a powerful conclusion can have!

Writing a blog post that converts might seem like a tall order, but with these tips, you’re well on your way

. Just remember – be authentic, provide value, and keep your reader at the heart of everything you do. The rest will follow.

Keep learning, keep growing, and keep writing, my friend. The world needs your voice. And who knows? The next blog post you write could be the one that changes someone’s life. How exciting is that?

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