We’ve all been there obsessively checking our website analytics, eagerly waiting for that one viral piece of content.
You know, the one that gets shared thousands of times generates a boatload of leads and pushes our brand into the limelight overnight.
But creating viral content isn’t easy …
Have you ever wondered how some brands seem to have that magic touch when it comes to generating viral content?
Are you tired of pumping out content, only for it to get lost in the internet, never to gain the attention it (and you) truly deserves?
Today, I’m spilling the beans on the easy steps to follow to create viral content for your brand.
It’s not as difficult as it seems. I’ve been experimenting and learning from trial and error, and today, I’m sharing my secrets for creating viral content with you.
Easy Steps to Creating Viral Content for Your Brand
1. Know Your Audience
It all starts with understanding your audience. You have to know who you’re targeting before you can create that perfect piece of content that they’ll love.
So take the time to do thorough audience research and find out what they’re interested in, what problems they face, and what kind of content they like to consume.
For example, when I started my journey as a blogger about zero waste living, I learned that my audience was mostly young, environmentally-conscious women who were looking for simple ways to reduce their waste.
This information guided me to create content that resonated with them, like DIY skincare recipes and eco-friendly product reviews.
2. Choose the Right Topic
Once you know your audience, it’s time to find a topic that will strike a chord with them. Your topic should be both interesting and informative but consider what would make them want to share it.
If you can find a topic that people are passionate about, they’re more likely to spread the word and help your content go viral.
As an example, I once wrote a blog post about how I switched to using a shampoo bar and how it helped me reduce my plastic waste.
It turns out lots of people in my niche were looking for alternatives to plastic shampoo bottles, so the post quickly gained traction and went viral.
3. Create High-Quality, Shareable Content
Now that you’ve got your topic, it’s time to create some truly engaging content. Remember, your goal is to create something shareable and captivating not just another article that blends in with the rest.
Here’s how I do it:
- Write in a conversational tone. Keep it casual and easy to read, just like you’re chatting with a friend. In my shampoo bar review, I shared my personal experiences, and even an embarrassing moment or two, which made the post relatable and even more shareable.
- Include stunning visuals and engaging elements. People love eye-catching images and interactive content. So, utilize high-quality photos, create infographics, or embed videos or quizzes to keep your readers entertained. I am obsessed with Unsplash for royalty-free images that pop!
- Optimize for SEO. Don’t forget to include relevant keywords and interlink to related posts on your site. Sometimes, a little boost in search rankings can help your content go viral.
- Use eye-catching images. I am obsessed with Unsplash for royalty-free images that pop!
- Write easily digestible content with bullet points and headers (like what you’re reading right now!).
- Include social sharing buttons on your blog (check out AddThis for simple and effective share buttons).
- Encourage readers to engage by asking for their insights or inviting them to share their own experiences in the comments. Engagement helps big time!
You know what’s even better than a piece of viral content? When others share it, too!
So, make sure to create content that is easy to share.
4. Collaborate with Influencers
Want to know a secret? I’ve been using product collaborations and sponsored posts with influencers to help get my content in front of a larger audience.
These influencers, with their dedicated following, can act as powerful ambassadors for your brand, giving your content that extra push it needs to go viral.
Take, for instance, my experience with an eco-friendly toothbrush company. I wrote a blog post about their toothbrush, and then collaborated with a well-known eco-lifestyle influencer to share the post.
The influencer’s endorsement not only brought credibility to the product but also exposed my content to a broader audience, significantly increasing its reach and shareability.
5.Leverage Social Media
Social media platforms are goldmines for viral content. By strategically using platforms like Instagram, Twitter, Facebook, and even Pinterest, you can significantly increase the visibility of your content.
Here are a few tips:
Post at the right times. Use tools like Buffer or Hootsuite to determine when your audience is most active and schedule your posts accordingly.
Use hashtags wisely. They can increase the discoverability of your content, especially on platforms like Instagram and Twitter.
Engage with your followers. Respond to comments, repost user-generated content, and create interactive stories or polls.
Run social media ads. A well-targeted ad campaign can boost the reach of your content exponentially.
6.Experiment with Different Formats
Don’t just stick to one content format. Experiment with blogs, videos, podcasts, infographics, or even memes.
Different formats can appeal to different segments of your audience.
For example, I tried creating a humorous meme related to zero waste living and it ended up being shared widely, bringing a lot of traffic to my site.
7.Monitor and Analyze Your Performance
It’s crucial to track the performance of your content. Use analytics tools to see what’s working and what’s not.
This insight allows you to refine your strategy and focus more on what resonates with your audience.
Google Analytics, for instance, helped me understand which blog posts were getting the most traction, guiding me to create more similar content.
8.Encourage User Engagement and Feedback
Interactive content often goes viral. Encourage your audience to engage by asking questions, running contests, or creating surveys. T
his not only increases engagement but also provides valuable feedback.
For my zero waste blog, I often run contests where readers share their own eco-friendly tips, creating a community feel.
9.Stay Up to Date with Trends
Staying abreast of current trends and incorporating them into your content can make it more relevant and shareable.
Use tools like Google Trends to see what’s currently popular and find a way to relate it to your niche.
10.Be Authentic and True to Your Brand
Lastly, the most shared content is often authentic and true to the brand’s voice.
Don’t try to be something you’re not.
Authenticity resonates with audiences and builds trust.
In all my posts, I stay true to my journey and experiences, which my audience appreciates and connects with.
Creating viral content isn’t just about luck; it’s about understanding your audience, creating quality content, leveraging the right platforms, and being authentic.
Follow these steps, and you’re not just shooting in the dark; you’re strategically placing your brand for that viral hit.
Remember, each piece of content is a learning opportunity, so keep experimenting, analyzing, and refining your strategy.
I’m excited to see your brand take off!