How to remove “Powered by Shopify” label

How to remove Powered By Shopify tagline

Powered by Shopify tagline can be found on each website page and you might have multiple reasons why you want to remove that.

Removal can be done by using Shopify store settings.

In this article, I will show you how you can manage everything around this feature:

What is “Powered by Shopify”

If you have Shopify store, you might notice tagline that you haven’t added to the footer, saying Powered by Shopify.

Powered by Shopify label on each store footer
Powered by Shopify label on each store footer

This clickable tagline is a marketing trick to get free backlinks to the Shopify platform. Backlinks (links to other websites) are SEO way to increase traffic and authority for your store.

So when you create Shopify store, you are giving free backlink to Shopify platform. This way your store promoting Shopify.

Why remove “Powered by Shopify”

You can have multiple reasons (mostly marketing reasons) why you want to get rid of “Powered by Shopify”.

Branding opportunity. Instead of promoting Shopify, you can promote your other projects. Like a company website or another store you have.

Authenticity. Some customers might think that your store created with Shopify might not be an official store of your products. Usually, companies have their own marketplaces or e-commerce solutions.

Consistency. Your branding will be more consistent if you will be doing your job only and not promoting e-commerce hosting platforms like Shopify.

Why not to remove “Powered by Shopify”

Amazon, Ebay, and Aliexpress are well-known platforms for shopping.

Shopify is also well-known brand. So keeping label “Powered by Shopify” might even add point to customer trust score board.

Shopify is among other popular ecommerce platforms
Shopify is among other popular ecommerce platforms

If you will decide to drop “Powered by Shopify” label, then check your purchase stats, to see if that hasn’t affected you.

Can you remove “Powered by Shopify”

Absolutely!

There are rumors on the internet that by removing that label you might get suspended by Shopify. Its not true.

Tagline is here only for platform advertisement reasons, it does not hold any copyright information you should be worrying about.

If you want to remove it – feel confident about this issue and read next charapters.

How to remove “Powered by Shopify”

1) Open Shopify dashboard and click on Online Store

On Shopify Dashboard click Online Stores
On Shopify Dashboard click Online Stores

2) In main theme actions menu select Edit languages

On theme actions menu select Edit Languages
On theme actions menu select Edit Languages

3) Search for keyword powered in translations list

Search for keyword Powered in translations list
Search for keyword Powered in translations list

4) Add space to the Powered by shopify input and hit Save

Replace Powered by Shopify label with space and hit Save
Replace Powered by Shopify label with space and hit Save

How to change “Powered by Shopify” text

If you open one section above where we have discussed how to remove that Powered by Shopify label, you will see in the last step, that you can override it.

Changing powered by shopify text
Changing powered by shopify text

It makes sense to change it to something like All rights reserved (to be displayed near copyright text). Unfortunately, this text will become clickable and again lead to Shopify platform.

Changed Powered by Shopify label is clickable
Changed Powered by Shopify label is clickable

Conclusion

In this article we learned few things.

How to remove “Powered by Shopify” label:

  1. Open Shopify Dashboard
  2. Click on Online Stores
  3. In Theme options menu select Edit languages
  4. Search for Powered by Shopify input
  5. Change it and save

You might want to remove that label because:

  • You can use that space to promote your own projects/stores
  • There are no benefits for you to advertise Shopify
  • Your customers might get feeling that your store is an official one and not some 3rd party reseller

You might want to keep Powered by Shopify label because Amazon, Ebay and similar platforms are well known in the industry and trusted by millions. Shopify is also know brand.

See more Shopify articles in our blog.

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